At 5 years old I decided that I would become a Creative, having a real fascination for the Russian posters of the 1920ies that my parents were collecting, admiring their amazing compositions, colours and typographies. I also knew the script of absolutely all the TV commercials of the 80ies and 90ies!
I like to intrigue and inspire people, push the boundaries of thinking, stimulate the mind, provoke different thoughts and emotions, make people smile, design with a purpose.
My career started in Brussels more than 20 years ago, working for the best of the best advertising agencies as a creative on large campaigns. Then I went to Amsterdam to design the website of the biggest Dutch Art collection, alongside Kessels Kramer. Later on, I’ve worked in the cultural industry: dance, music, design, architecture, contemporary art and had the opportunity to create beautiful print designs that you could see all over my city.
I worked for our famous Belgian comic Tintin’s on its merchandising, museum exhibitions and events. I also was the Creative Director of one of the first Chinese mobile app companies in the 2000.
In 2007, I won a contest organised by the Belgian Government to promote our industries abroad, which led me to train for a year in international business/trade with high-profile figures and to represent my country as a Communication Officer in the music industry in Tokyo.
When returning, I’ve worked in the corporate industry for the Institute of New Political Technologies to encourage greater involvement from the citizens in political decisions as well as for many departments of the EU in one of their dedicated communications companies
as a Creative Lead.
Settling in London I started working for NET-A-PORTER, on all their promotional digital campaigns, newsletters and their online magazine, The Edit in multiple languages.
I was then head-hunted by EY to work in their pitch aficionado department and subsequently moved on to lead a team
of 4 and up to 12 designers for the PwC account. I was then offered the opportunity to develop an internal creative department from the ground up, supporting and rebranding five different brands for the US group DHI (efinancialcareers). These last 2 years I was the Head of Design of the Institute for Global Change.
In 2017 I decided to create my own limited company to acquire even more diversity in my work, designing for many award winning agencies on developing a large range deliverables for world well known brands. Today, I'm still using it for freelance bookings.
Bank of Abu Dhabi