Strategic Creative and Design Head, with global experience across EMEA, APAC and USA.
Extensive experience spanning multiple sectors: advertising, art, culture, architectural heritage, cinema, music (classical & contemporary), dance, fashion, events, research, financial services, European Union, politics & government, education, new technologies and FMCG.
Led large global teams based in multiple locations: copywriters, photographers, illustrators, artists, videographers, designers, translators and editors.
Established experience in building internal and external relationships and partnerships, collaborating with press, engagement, fundraising, researchers, high-profile leaders, marketing, global communications and event teams.
At 5 years old I decided that I would become a Creative, having a real fascination for the Russian posters of the twenties that my parents were collecting, admiring their amazing compositions, colours and typographies.
I like to intrigue and inspire people, push the boundaries of thinking, stimulate the mind, provoke different thoughts and emotions, make people smile, design with a purpose.
I started my career in Brussels, 22 years ago, working for big advertising agencies as a creative on large campaigns. I went to Amsterdam to design a website for the biggest Dutch Art collection, alongside Kessels Kramer. I’ve also worked in the cultural industry for dance, music, design, architecture, contemporary art and had the opportunity to create beautiful print designs.I coloured our famous Belgian reporter Tintin’s little head and worked on its merchandising and events. I became also the Creative Director of one of the first Chinese mobile app companies working on all their promotional magazine adverts.
In 2008, I won a contest organised by the Belgian government to take part in an intensive year of training in international trade. Through its network, based in Brussels and abroad, Brussels Invest & Export promotes and supports companies' international expansion. I worked as a Communications Officer in Tokyo on market research, approach and development for CAV&MA; Developed a protfolio of 30 Belgian artists exporting them to international artfairs; enhanced the visibility of Elles Tournent movie festival; Supported international donors and beneficiaries in designing, implementing, monitoring and evaluating their development programs (Euopean Union).
In April 2014, I moved to London and was headhunted by the Big 4 companies for my business and management skills and international experience, despite the fact my background was more in the cultural industry. I supported leaders in winning big external auditing contracts through the development of creative and innovative ideas. During this period, I consulted with EY, PwC and EFC.
In 2017, I established my own company with the idea of pursuing my passions and offering my creative mind to the London urbanism and architectural industries. My aims were to participate to the innovation, regeneration, transformation and dynamics of our city. Even though things don’t always work out according to plan, I gained the opportunity to work with amazing, award-winning agencies.
Currently, I'm managing the Institute for Global Change Brand and Creative in areas such as:
Education, integration, community, dialogue around culture, identity, values.
Progressive government for the modern era creating the conditions for progressive change (Technology, Public Policy).